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Safely Continues Retail Expansion with Multi-Surface Wipes Launch

Eco-friendly cleaning wipes are suitable for all surfaces and come in Sunrise and Calm.

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By: Lianna Albrizio

Associate Editor, Happi

Safely, a “clean” household cleaning brand co-founded by Kris Jenner and Emma Grede, is launching its Multi-Surface Wipes at Kroger Family Stores nationwide.

Blending plant-based cleaning with luxurious scents, Safely’s Multi-Surface Wipes are designed to make cleaning everyday messes seamless. Infused with naturally derived surfactants to tackle dirt and grime, plus soothing essential oils to elevate your cleaning routine, these wipes deliver a high-performance clean without harsh chemicals, per the makers.

The new multi-surface wipes are available in two scents: Sunrise, a blend of gardenia and tuberose, accented by refreshing mint and soothing sage, and Calm, a fusion of lavender, coconut milk and lemon, layered with warm notes of tonka, rose, vanilla and bois de gaiac woods.

“I’m so excited to finally be adding multi-surface wipes to our product lineup,” said Safely Co-Founder Kris Jenner. “Wipes make it so easy to clean anything from a small spill to a full home wipedown, and with our amazing scents, they make the cleaning experience even better!”

Since its founding 2021, Safely has aimed to redefine home cleaning with sustainable, high-performance solutions free from parabens, phthalates, dyes, bleach, sulfates, stabilizers, ammonia, PFAS, endocrine disruptors linked to cancer and infertility and animal testing.

Safely’s Multi-Surface Wipes retail for $4.49.

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